4/17/2014

Blizzard's Hearthstone - the Special Treatment.


Yesterday, wednesday April 16th, the highly anticipated card game based on Blizzard's Warcraft universe, was released on the AppStore. Highly anticipated because the game has been in the media for some time now because of its fairly long official beta, both closed and open - and its the first game Blizzard take to the iOS devices.

Hearthstone has had a remarkable first 24 hours on the App Store with a position in the top 40 top grossing in the U.S. - that is very impressive (source: AppAnnie) I would not be surprised to see Hearthstone going toe to toe with Supercell's Boom Beach within a few days.



It is a well-known fact that Apple claims 30% of every purchase done, why one would think that Apple would be interested in promoting the games/apps that most likely will revenue like crazy. With the huge IP in Blizzard's Warcraft, this is an example of a game that Apple is already making a significant profit from. But while a large percentage of the future players and contributors to Blizzard's Hearthstone most likely will find there own way into the game and the IAP, should apple give them special treatment?

Well, they did. Notice the inverted colors of the pop-up window when looking up Hearthstone on the AppStore, standing out and matching the feel of the game, a whole lot better than the trivial blue and white combination. Is this fair to the rest of the apps on the AppStore?


No one can argue against Hearthstone going to be one of the heavy hitters on the AppStore, revenue-vise - and while this special treatment isn't a huge crime, and probably will not lower the revenue of others - it still rises the question how others are suppose to promote and advocate for their game, when at the end of the day, the big boss makes the rules. It really made me think of this meme. 



What do you think? 
Is this fair? Do you care?

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